Presented by LIFE and Fortune Magazines, an animated economic overview of the rise of the "middle income consumer." Directed by Steve Muffatti,animated by Ben Farish, Bill Hudson, Keith Robinson, and Howard Smith. Produced by Transfilm. 0661 PA8718 Opportunities Unlimited 16 Koda comp print;
March 16, 2012 Subject:
power to the middle class.
pay no attention to the below reviewer: it's the purchasing power of the middle class (and the demand THEY create that is the engine of our economy. Here's a former VP:
"The Adam Smith views developed into a doctrine of 'claw and fang' in the economic world and for 100 years the doctrine has been worshiped by business men. Among economists the doctrine has been increasingly abandoned during the past forty years but business men still cling to it, or think they do. Of course, what business men are actually clinging to is the belief that government should interfere to give them tariffs, favorable corporation laws, and monetary and taxation control of the sort which they approve. They would be the first to cry out in terror if the pure Adam Smith doctrine were put into effect today."
"The significant thing about the 'free competition' ideas as they apply to American life is that by way of the university professors they furnished a philosophy which has been very useful to business men and financiers in enabling them to hold on to their governmental advantages while protesting the demands of other groups."
"The totalitarian or corporative state represents the ultimate in unity but it also represents the loss of democratic privileges we hold so dear."
Henry A. Wallace
Secretary of Agriculture, Secretary of Commerce & VP under FDR
from The Search for an American Way, An Inquiry into the General Welfare (1936)
As a work of the early Cold War -- this film relays a pro- middle class (pro- human) mentality, as opposed to the pro- capital zealotry of the later Cold War that even today is reducing the middle class. (Aren't most of the boomers shell- shocked Cold War veterans continually pushing our country to the right?)
January 10, 2011 Subject:
Showcasing the kitchen sink as the most tangable featured product in this film turns out to have been most prophetic - this film is a blueprint of how to drain a productive economy. Unfortunately it is the path taken by the USA since the late 1950's.
The only element missing in the film from the formula actually applied in the US is maintainance of a state of continual warfare with any number of contrived enemies, to further drain the economy and occupy the attention of the people.
Worth seeing only as a warning to the few free countries that have not yet abandoned capitalism in favor of the enslaving socialism brand of feudalism. 4/10
November 26, 2004 Subject:
Extremely straight forward portrait of 50s economic mindset.
Much of what was seen as opportunity then, according to this film, still holds true today, but what's particularly fascinating are the things they were wrong about, such as the assumption that population would continue to boom at such a rapid pace, also I wonder what they would have said if they knew the middle class would be so seriously devestated by job export...
A modern remake, with the kind of nononsense approach of this film, on today's global economic situation would be extremely fascinating.
Particularly interesting would be the total counterpoint, that instead of seeing children and families as the big opportunity, right now the aging of population is seen as the next massive opportunity.
December 26, 2003 Subject:
Spend more $$$$$$$$ please.
A bit of over-glorification of the American "Look How Much money we can spend!" 50's years (known as the Baby Boom), Oppurtunities Unlimited presents glowing statistic after statistic about how everyone is spending money without a care in the world, so why don't you as well? Heck, a bit over half of the film tells of what America can do now since it's so cash-happy.
August 25, 2003 Subject:
Learning from the 50's
Begins with cartoon that portrays redistribution of income toward the lower classes as fueling the American economy in the 1950's. Then shows how advertising and marketing are the most important factors in sales - provided goverenment maintains economic stability. Then takes a look at short-term opportunities.
What is most striking, viewing this in 2003, is how much attitudes have changed in America: tax policies and goverment programs that help lower incomes are now condemned as a drain on the economy. Perhaps we have something to learn.